A dedicated IP address ensures that you shall have a unique numeric identifier on the Internet and that it will not be shared with other people's websites or apps as it happens with a shared web hosting account. There are lots of uses for a dedicated IP - including, when an SSL certificate is needed in case you have an Internet store and you would like to accept online payments or when you have a login form and you want the information that users submit to be encrypted. A dedicated IP address may also be used for other apps, like a VoIP server, for example. Moreover, it shall offer more credibility and security to your Internet sites, given that a network flood to a shared IP won't have any effect on your dedicated IP. In the event that you host your sites with us and you have your own server, you shall be able to get one or numerous dedicated IP addresses with only a couple of mouse clicks and to use them in case you cannot use the IP included with the web server.